BUMBLE & BUMBLE CURL CONSCIOUS CONCEPT BOOK

CLIENT: Bumble and bumble
ROLE: Senior Designer
SCOPE OF WORK: concepting, booklet design

For the re-stage and relaunch of Curl Conscious, a concept book was produced to explore creative marketing and merchandising strategies. Mini curl worlds could be built within salons. Curl Conscious goes international with a mobile interview chair. Online communities empower those with naturally curly hair. All ideas to help Bb proclaim their Curl Pride.