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NEST BLACK FRIDAY PROMOTION

CLIENT: Nest Labs
ROLE: Art Director & Designer
SCOPE OF WORK: concepting seasonal promotion, art direction, digital design 

"Less is More" campaign was created for Nest's biggest promotion of the year. With so much noise around Black Friday, we opted for a simple yet bold approach. The messaging is straightforward while the imagery is dramatic. This promotion is in stark contrast to Nest's usual light-filled art direction. It caught the attention of the consumers and was the highest grossing promo of the year.