NEST THERMOSTAT E CAMPAIGN
CLIENT: Nest Labs
ROLE: Art Director & Designer
SCOPE OF WORK: concepting campaign, directing paper artists, photoshoot styling and art direction, print and digital design
The "E is for..." campaign announced Nest's new economical thermostat. Leveraging the name of the product, the "E" series was created to describe the innovative features of the Nest Thermostat E. By using paper art, we were able to create a tactile scene to illustrate each point. The series was used across multiple platforms including print and digital ads, web, email, social, POS and OOH to create a comprehensive and impactful launch.