NEST CAM IQ INDOOR LAUNCH
CLIENT: Nest Labs
ROLE: Art Director & Designer
SCOPE OF WORK: concepting hero image, art direction on photoshoot, print and digital design
For the launch of the Nest Cam IQ Indoor, a hero image was created to use across all retail touch points. Being the smartest camera on the market, it was only natural for it to sit atop a stack of books. The camera is front and center to highlight the beauty of the hardware. Variations of the image was used on POS, OOH, email, and digital banners.