RUBY RIBBON FALL CATALOG
CLIENT: Ruby Ribbon
ROLE: Art Director & Designer
SCOPE OF WORK: art direction and design of Fall 2015 catalog, creation of website, email and social media collateral
The Ruby Ribbon Fall 2015 catalog shows the evolution of the brand as it positions itself as a leader in the fashion shapewear industry. The photography focused on the garments to demonstrate their versatility across body types and to highlight the smoothing technology. The brand typography was revisited and elevated. The catalog was the basis for the Fall campaign which extended into their website, emails, social media banners as well as communications to the Ruby Ribbon salesforce.