With low awareness that Google makes consumer electronics, we were tasked to create a proprietary pattern to reinforce Google’s hardware portfolio. We used the iconic silhouettes of our products as the base for the graphic pattern, layering photography to show details of the beautiful industrial design. We stress tested how the pattern could flex across many different channels and touch points.

CLIENT: Google
ROLE: Creative Lead, Art Director & Designer
SCOPE OF WORK: project management, pattern development, proof of concept mocks