The "E is for..." campaign announced Nest's new economical thermostat. The "E" series was created to describe the innovative features of the Nest Thermostat E. We employed paper art to create warm, dimensional scenes. The series was extended across multiple platforms including print and digital ads, web, email, social, POS and OOH.

CLIENT: Nest Labs
ROLE: Art Director & Designer
SCOPE OF WORK: concepting, directing paper artists, photoshoot styling and art direction, print and motion design