To announce the opening of Google’s first neighborhood store in Williamsburg, NY, we played on a bodega theme to pay homage to the history and cultural relevance of these reliable corner stores. We worked with a sign painter to create custom type for an authentic, hand drawn feel. Our new neighbors were delighted by the fruit stand activation and learned about our new store and products.

CLIENT: Google
ROLE: Creative Lead & Art Director
SCOPE OF WORK: lead campaign concepting, store facade, print materials, hospitality items, agency & production oversight