Created perfume and body care lines based on seasonal moments and current fashion and beauty trends. Each sub-brand collection had its own unique look and feel to cater to the various facets of the VS customer. This role helped me identify my love of marrying 2d graphics with 3d elements to create a tactile experience.

CLIENT: Victoria’s Secret Beauty
ROLE: Art Director & Designer
SCOPE OF WORK: graphic design, packaging, bottle tooling, review engineering drawings and pre-production samples, press checks